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About Us

We offer programs to unlock your potential, build resilience, and prioritise personal wellbeing, empowering you to find your next level and be your best future self

Our services


We offer programs to develop a growth mindset, unlock your potential, build resilience, and prioritise personal wellbeing, empowering you to find your next level and be your best future self.

In addition to our programs and coaching, we also run workshops and offsites.

 

Our content


We have taken the habits and techniques used by some of the world’s most successful individuals – including business leaders, professional athletes, world record holders, astronauts, and military – as well as the latest evidence-based scientific research, and condensed them into daily actionable tasks for you to adopt into your life.

This is not theory. This is not motivational. This is about finding new behaviours that work for you by being given a daily task to complete.

Our community


Our growing global community program alumni includes leaders, business owners and individual growth-seekers who have come together to form a bonded-tribe.

They share perspectives and knowledge, as well as supporting each other, being there for each other, and holding each other accountable.

 

Some of our corporate clients

 

Our founders


 

Peta Ellis


Peta is a Human Transformation Architect, ecosystem builder & leader, innovation strategist, public speaker, and diversity evangelist.

As an entrepreneur, Peta founded 4 companies before 30, and has a 20 year background in communications, PR, marketing and media relations. She is currently an Entrepreneur In Residence at both the Queensland University of Technology (QUT) and Ipswich Girls Grammar School.

As a startup community leader and CEO of River City Labs, Peta grew the organisation over 550%, leading it through an acquisition by the Australian Computer Society in 2018. Post acquisition she led the expansion of RCL into 3 hubs across 3 states making it the largest innovation hub network supporting high growth technology companies in Australia.

She is a member of the Queensland Startup Working Group and has led the Startup Catalyst Female Founders Mission to London. She was awarded the 2017 Startup Community Leader of the Year by Techboard.

As an innovation strategist, Peta has worked with hundreds of high-growth technology companies and has worked with corporates such as Bank of Queensland, CUA, and Suncorp.

As a facilitator Peta has delivered 20+ hackathons around Australia, and has delivered hundreds of keynotes, workshops, and panel events to several thousand participants at events around Australia.

Aaron Birkby


Aaron is a Human Transformation Architect, startup founder, innovation strategist, executive coach, and public speaker.

As an entrepreneur, Aaron has founded and exited several technology businesses, for which he was named the Australian Entrepreneur Of The Year by the Pearcey Foundation in 2016. He is currently an Entrepreneur In Residence at the Queensland University of Technology (QUT).

As a startup community leader, Aaron has founded a startup hub on the Gold Coast, served as an Entrepreneur In Residence and designed multiple accelerator programs, as well as organising and leading 17 international missions to Silicon Valley, Boulder, Seattle, London, Berlin and Israel. He’s a member of the Queensland Startup Working Group and previously served as a board member of StartupAUS.

As an innovation strategist, Aaron has worked with hundreds of high-growth technology companies, and consults to multinational giants like Google, YouTube & Novartis on innovation, culture and performance.

As an executive coach, Aaron coaches professional Australian athletes, investors and scale-up founders.

As a facilitator Aaron has delivered 60+ hackathons around Australia, and has delivered hundreds of keynotes, workshops, and panel events to several thousand participants at events around the world.

Aaron & Peta are available for individual and team coaching

We work closely with entrepreneurs, intrapreneurs, founders, business owners, leaders, and corporate executives to help them unlock potential. Click on the links to the left to find out more about our coaching programs for both individuals and teams.