Together, Peta and Aaron work closely with well over a thousand entrepreneurs, founders and investors from around the world every year. They have also interviewed numerous successful entrepreneurs and professional sports people. As a result, over the past 5 years of working in the startup sector, they have recognised patterns of behaviour that separate the successful from the unsuccessful.
Those patterns of behaviour include daily and weekly routines, habits, tips and tools, which Peta and Aaron have adopted into their own lives, and distilled into programs that other founders can adapt and adopt.
We exist to help founders to consciously engineer their lives for success. It is about taking control of your life – at work, home and play – to ensure you can operate at your peak. We provide founders with the routines, habits, tools and skills to better manage and understand their mindset and emotional states.
We up-skill founders so that they are better prepared to avoid and minimise issues such as anxiety and stress, and to reduce the impact of the entrepreneurial journey on their home life and relationships.