About us

We work closely with well over a thousand entrepreneurs, founders and investors from around the world every year. We have also interviewed numerous successful entrepreneurs and professional sports people. As a result, over the past 5 years of working in the startup sector, we have recognised patterns of behaviour that separate the successful from the unsuccessful.

Those patterns of behaviour include daily and weekly routines, habits, tips and tools, which we have adopted into our own lives, and distilled into programs that other founders can adapt and adopt.

We exist to help founders to consciously engineer their lives for success. It is about taking control of your life – at work, home and play – to ensure you can operate at your peak. We provide founders with the routines, habits, tools and skills to better manage and understand their mindset and emotional states.

We up-skill founders so that they are better prepared to avoid and minimise issues such as anxiety and stress, and to reduce the impact of the entrepreneurial journey on their home life and relationships.

What we do

We deliver online and immersive off-site programs and other digital content with actionable activities for founders to complete and adapt into their lives. Our online programs combine regular emails, videos, and online communities. Our off-site programs take participants away to remote locations with an immersive experience to not only develop the individual, but to build a bonded cohort of peers.

We learn from the best

The content we share in our programs is taken from some of the most successful entrepreneurs, founders, and professional sports people in the world. The routines, habits, tips and tools they use to engineer their lives for success are digested into structured programs that you can adopt into your own life.

We focus on tangible, actionable outcomes. There is plenty of motivational material already out there. And lots of content on the habits of successful people. But we have distilled all of that content into a regime of behaviour that you can adopt into your daily life.

Our Co-Founder

Aaron Birkby
Aaron Birkbyco-founder

As the co-founder and CEO of Peak Persona, Aaron is delivering programs to help founders achieve sustainable peak performance as a human, across all areas of their lives.

By background Aaron is a successful tech entrepreneur, having successfully built and exited several startups since the age of sixteen. He is also an active startup community leader, working with hundreds of founders every year through his various roles, including as CEO of Startup Catalyst, where he reprograms and re-calibrates entrepreneurs’ minds through immersive international missions to startup hotspots such as Silicon Valley, Europe, Israel and Asia. He also serves on the Board of StartupAUS, the national body representing early-stage technology companies in Australia, and is a frequent keynote and public speaker, and facilitator.

In 2016 Aaron was awarded the national Benson Award for Entrepreneurship, and also the Pearcey Award as entrepreneur of the year for Queensland, prior to which he was also the Entrepreneur In Residence for the River City Labs Accelerator.

The future of Peak Persona…

We are building a ubiquitous contextually-aware AI system for sustainable high-performance psychology for humans.