sustainable high performance


The power of habits

When you see someone that you consider to be highly successful, in whatever field or endeavour, note that their achievement isn’t by accident. It is by design. It is by the small choices they make in every moment.

One trait common in successful individuals – particularly in business and sporting endeavours – is that they deliberately engineer their day to ensure a peak state of mind. They structure their routines to remove negative patterns of behaviour and to encourage and leverage positive behaviours.

About the program

The 14 Day Shift program is an online program individuals to learn habits, techniques and life hacks to regain control of their life and optimise their routines to ensure sustainable peak performance.

We have taken the habits and tools from some of the most successful entrepreneurs and professional athletes, and condensed them into daily actionable tasks for you to adopt into your life.

This is not a ‘self-help’ program. It is not theory based. Nor is this program designed to be motivational. Similarly, this program will not teach you how to better build a business, nor directly teach you any new business skills.

Instead, we focus on tangible, action-based methods you can adapt to better manage yourself and your time, and to engineer your emotional state, on a consistent basis. We will give you routines, habits, and tools to help you engineer your life and your mind, so that you can shift yourself to operate on the level needed to execute successfully in your particular endeavours – at work and at home.

How the program works

This is an online program open to individuals from around the world. The program is cohort based, meaning it runs with groups of participants who interact and form a bonded peer group.

Every morning you will receive an email with a short video introducing a new topic and with a new daily task. You complete the task over the course of your day as you go about your normal activities, and then record and upload a short reflection video at the end of each day. Additional content and support is delivered in the form of SMS messages, and the cohort connects and shares their results via a very active Slack channel.

How demanding is the program?

This is not a physical challenge, but individuals may find certain topics to be intensive as they adjust to new daily and weekly routines and habits. The commitment required most days is between 10-30 minutes, but many participants choose to spend more once they realise the value of the program.

The program starts on the 3rd Sunday of each month

The program is $99

Australian dollars including GST


Where does the content come from?

Both the co-founders work with over a thousand startup founders every year, and compounding that over the last 5 years in the startup ecosystem we have noticed patterns of behaviour that differentiate successful founders from unsuccessful founders. We have also interviewed and studied numerous successful entrepreneurs and professional sports people.

We have collected all their routines, habits, and tools, and collated them into this program of actionable items that you can adopt. But it does require you to take action, consistently, to form and maintain these new habits.

Everything we ask you to do, we already do ourselves. So we will share insights and lessons from our own experiences along the way.

The content will give you an operating system for surviving in high-stress environments. With the help of this program, each time before you go into the battle of business, or walk into the door of work or home, you will have the tools to consciously and proactively become the best version of yourself for that particular environment.


Nothing short of life-changing.
Every founder should be running at their peak!

Steve Dalton, Entrepreneur

The Peak Persona program is truly life changing.
The word love doesn’t even do it justice, it’s SO much more than that!

Yas Grigaliunas, Entrepreneur

Peak Persona peels back the layers of your very essence and empowers you to be the very best you can be personally and professionally.

Wendy Oxenham, Entrepreneur
Peak Persona is like a vitamin for your lifestyle – take one a day and watch the results!
Simone Joyce, Founder